12 weeks from concept
to production.
Most projects fail not because the engineering was bad, but because the wrong thing was built. Our process is designed to prevent that with two weeks of discovery before a single line of production code is written.
Discovery Sprint
We do not write production code in the first two weeks. We spend that time making sure we build the right thing before we build it fast.
User journey mapping
We define the exact flows required for launch. Everything else is explicitly out of scope.
Architecture decision
We choose the tech stack based on your product's specific requirements, not what we used last time.
Data model design
Schema and data structures are designed before implementation begins. Changing a schema mid-build is expensive.
API contract definition
Every endpoint, request, and response is agreed upon before development starts. Frontend and backend can move independently.
Prototype and validate
We prototype the riskiest technical assumptions early, before they become expensive surprises at week 8.
Build
Execution against the plan. You see working software every two weeks, not a status report.
Biweekly demos
Every two weeks you see a working build of the product. Not a mockup. Not a slide deck. Running software.
Async communication
Daily written updates so you always know where we are without scheduling a meeting to find out.
Scope management
New ideas come up during every build. We capture them, evaluate them, and decide together what goes in this version and what goes on the roadmap.
Testing as we go
Unit tests, integration tests, and manual QA happen throughout the build, not in a panic at the end.
Infrastructure setup
AWS deployment, CI/CD pipeline, environment configuration, and monitoring are built alongside the product.
Launch
We do not hand you a zip file and disappear. We get the product live and make sure it stays that way.
Production deployment
We deploy to production, configure DNS, SSL, and environment variables, and verify everything works end-to-end.
Performance review
Load testing, database query analysis, and response time benchmarks before users arrive.
Monitoring and alerting
Error tracking, uptime monitoring, and alerting configured so you know about problems before your users do.
Handoff documentation
Architecture overview, deployment runbook, environment setup guide, and codebase walkthrough. You own everything.
Post-launch support
Two weeks of post-launch support included. We are reachable while you find your footing with real users.
How we operate
Process is only as good as the people following it. Here is what you can expect from us on every engagement.
No surprises
You know where we are every day. Scope changes are documented and agreed upon before they happen, not after.
Senior engineers only
The people you meet in the sales conversation are the people who build your product. No bait and switch.
Production-ready, not prototype-ready
We build products that handle real users, real load, and real failure modes. Not demos that fall apart under pressure.
You own everything
All code, all infrastructure, all credentials. We build in your accounts from day one. Nothing is held hostage.
Scope before speed
Two weeks of discovery prevents eight weeks of rework. We would rather start right than start fast.
Honest about tradeoffs
Every technical decision involves tradeoffs. We explain them clearly and make recommendations, but you decide.
Common questions
What if my project is bigger than 12 weeks?
We scope the first version to fit within 12 weeks. Larger products are broken into phases. We ship a production-ready V1, then continue with a Growth Retainer to keep building. You never wait 6 months to see something live.
Can we skip the discovery sprint if we already have a spec?
We review existing specs but still run a condensed discovery sprint. In our experience, most specs have gaps that are cheaper to find in week one than week eight. The sprint also aligns expectations and produces the API contracts that keep the build moving.
What tech stack do you use?
We choose based on your requirements. For most web products: Next.js, TypeScript, Node.js or Python/FastAPI, PostgreSQL or MongoDB, and AWS. For mobile: React Native. We are not locked into any stack and will tell you if something else is a better fit.
Who will actually be working on our project?
David Ugale, our CTO, leads all technical work. No junior engineers, no offshore subcontractors. The person you talk to in the sales call is the person building your product.
What happens after launch?
Two weeks of post-launch support are included. After that, we offer a Growth Retainer for ongoing engineering capacity. We can also hand off to your internal team with full documentation and a transition period.
Do you do fixed-price or time-and-materials?
Fixed-price for defined scopes. The Discovery Sprint defines the scope. The MVP Build is priced against that scope. This protects you from open-ended billing and protects us from undefined work.
Ready to start?
Tell us about your project. We will follow up within one business day to schedule a 30-minute intro call.
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